Published: 14 March 2007
Analyst(s): Michael Burkett
Manufacturers often struggle with metrics in their new product introduction (NPI) processes. The difficulty is not only defining which measures are appropriate, but also getting the organization to deploy metrics upstream during the pre-launch phase of NPI, and then take action on them. One approach is to use post-launch metrics as a diagnostic tool, using it to identify ways to improve and to build the business case for greater discipline during product development.
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