Gartner Research

MDM Strategies for Enterprise Applications

Published: 19 April 2007

ID: G00182671

Analyst(s): Bill Swanton , John Hagerty, Lora Cecere


Most master data management (MDM) case studies focus on industries dominated by custom software, such as financial services and telecom. Managing master data in an environment centered on packaged enterprise applications requires data stewardship and company-specific tactics that match the application landscape. Companies also risk outstripping their vendors' abilities, since they are still perfecting their capabilities.

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