Gartner Research

Sony Ericsson: Leadership Through Total Supply Chain Transformation

Published: 06 December 2007

ID: G00182686

Analyst(s): Stephen Hochman

Summary

Few transformations have been as fast and complete as the one at cell phone maker Sony Ericsson. In five short years, the company went from loss-maker to among the most profitable companies in its industry. Vital to the turnaround has been a relentless focus on supply chain as strategic weapon. To find out how Sony Ericsson did it, we talked to Matthew Costello, the company's senior VP and head of corporate programs and sourcing, and Patrik Jansson, VP and head of supply chain operations.

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