Gartner Research

Abbott Laboratories' Quest To Incorporate the Voice of the Customer Into the Supply Chain Response

Published: 23 February 2010

ID: G00180013

Analyst(s): Wayne McDonnell , Hussain Mooraj

Summary

For many life sciences companies, the commercial organization and, even more so, the customer are disconnected from the supply chain. Too few sales and marketing executives realize how getting product to market and to the patient affects brand awareness. Even fewer supply chain executives make an effort to understand customer needs or design their wants into product supply responses, missing the opportunity to use the supply chain to differentiate their companies and grow sales.

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