Published: 07 August 2009
Analyst(s): Daniella Scott, Paul Lord
Competitive margin pressure cannot be ignored or wished away. As differentiated materials mature into commodities, companies are becoming more market driven, which starts by understanding the customer, applying outside-in thinking to determine value, and deciding market pricing. The market prices drive simplification of the business cost structure to enable profitability. In this case study, we'll share how Dow Corning has addressed the challenge.
©2020 Gartner, Inc. and/or its affiliates.
All rights reserved.
Gartner is a registered trademark of Gartner, Inc. and its affiliates.
This publication may not be reproduced or distributed in any form without Gartner’s prior written permission.
It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact.
While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information.
Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such.
Your access and use of this publication are governed by Gartner’s Usage Policy.
Gartner prides itself on its reputation for independence and objectivity.
Its research is produced independently by its research organization without input or influence from any third party.
For further information, see
Guiding Principles on Independence and Objectivity.