Published: 07 August 2009
Analyst(s): Daniella Scott, Paul Lord
Competitive margin pressure cannot be ignored or wished away. As differentiated materials mature into commodities, companies are becoming more market driven, which starts by understanding the customer, applying outside-in thinking to determine value, and deciding market pricing. The market prices drive simplification of the business cost structure to enable profitability. In this case study, we'll share how Dow Corning has addressed the challenge.
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