Gartner Research

The Supply Chain Shopping List for Next-Generation Retailing

Published: 16 January 2009

ID: G00180315

Analyst(s): Mike Griswold , Greg Aimi

Summary

Next-generation retail advances traditional methods by creating a model that focuses first on consumers and their experiences, and then leads up to and through the purchase, or moment of truth. It employs a variety of channel-spanning, retail service alternatives to satisfy demand. We'll delve into the supporting changes necessary in supply chain management processes, technology, and services to support this new model.

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