Gartner Research

Expect the Unexpected: Design Product Platforms That Support Agility

Published: 04 May 2009

ID: G00180576

Analyst(s): Michael Burkett

Summary

Market variability is difficult to predict, and recent government actions just add to this uncertainty. The winds are shifting toward increased product regulations to meet environmental goals, but consumer preferences don't always align, which creates a design challenge for manufacturers. To adapt, many are creating product platforms that provide the agility to add new features based on emerging market trends and regulations, but also to let the supply chain flex easily to shifting consumer preferences.

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