Published: 12 May 2009
Analyst(s): Hussain Mooraj, Jane Barrett, Lora Cecere
With the recession, all bets are off. Traditional supply chain processes that rely on historic orders can be thrown out the window. For this reason it is more critical than ever for cross-functional teams to work together to sense, shape, and drive a profitable demand response. Demand-driven leaders use sales and operations planning to make this happen. In this Report, we share S&OP insights--lessons from leaders, best-in-class processes, and pitfalls to avoid--based on five years of research on how to achieve demand orchestration.
©2020 Gartner, Inc. and/or its affiliates.
All rights reserved.
Gartner is a registered trademark of Gartner, Inc. and its affiliates.
This publication may not be reproduced or distributed in any form without Gartner’s prior written permission.
It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact.
While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information.
Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such.
Your access and use of this publication are governed by Gartner’s Usage Policy.
Gartner prides itself on its reputation for independence and objectivity.
Its research is produced independently by its research organization without input or influence from any third party.
For further information, see
Guiding Principles on Independence and Objectivity.