Gartner Research

Contract Lifecycle Management a Revenue Opportunity

Published: 17 August 2009

ID: G00180843

Analyst(s): Mickey North Rizza, Chris Fletcher, Mary Kate McLaughlin


Contract lifecycle management (CLM) is evolving from its procurement roots to become an integral part of the revenue-generating side of the business. Successful CLM applications affect the top line as well as the sales organization's effectiveness by reducing contract cycle times by 50% or more and automating contract renewals, which often increases their total value.

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