Gartner Research

Demand-Driven Product Development: Creating Differentiation in a Commoditized World

Published: 18 September 2008

ID: G00181039

Analyst(s): Jeffrey Hojlo, Janet Suleski


Retailers and brand companies that have evolved demand-centric product development strategies are out-competing companies that are clinging to their comfortable product-centric mindsets. This Report gives your organization the perspective needed to measure product development maturity and identify specific actions to move from one level of maturity to the next.

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