Gartner Research

Consumer Product's Green Diet: Slimmer Packaging Looks Good On You

Published: 08 March 2008

ID: G00181155

Analyst(s): Lora Cecere, John Davies


Wal-Mart has spoken. By 2013, the world largest retailer is hoping to reduce packaging by 5%. To accelerate this program, the company asked suppliers to enter packaging information into an online scorecard for use by its buyers. Packaging sustainability is now a reality. Here are insights on the state of compliance in the industry and how to use this change to distinguish your category.

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.