Gartner Research

Consumer Product's Green Diet: Slimmer Packaging Looks Good On You

Published: 08 March 2008

ID: G00181155

Analyst(s): Lora Cecere , John Davies

Summary

Wal-Mart has spoken. By 2013, the world largest retailer is hoping to reduce packaging by 5%. To accelerate this program, the company asked suppliers to enter packaging information into an online scorecard for use by its buyers. Packaging sustainability is now a reality. Here are insights on the state of compliance in the industry and how to use this change to distinguish your category.

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