Gartner Research

YellowBrick Solutions and StrategicOne Join Forces

Published: 10 January 2003

ID: G00185468

Analyst(s): Kevin Scott


As more Line-of-Business (LOB) managers take control of their department's use of technology, there is an increasing need for application vendors to do a bit more handholding in the deployment process. This is especially true in the world of marketing automation and customer analytics. While most marketing executives are experts in the concepts of targeting marketing and campaign strategy and development, their knowledge of technology platforms, shared services, and data management may be lacking.

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