Gartner Research

PLM in CPG and Pharma Needs Executive Ownership and Leader

Published: 29 January 2003

ID: G00186142

Analyst(s): Roddy Martin


For the past decade, leading Consumer Packaged Goods (CPG) manufacturers have watched their product success ratios fall dramatically, from 70% success and 30% failure to 30% success and 70% failure. A bigger issue is that product failures are detected after huge amounts of capital and resources have already been spent. The Product Lifecycle Management (PLM) process needs a business-executive owner if business process integration and performance management are to be spread across an entire company.

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