Gartner Research

Driving Demand Profitably With Pricing

Published: 13 January 2003

ID: G00185759

Analyst(s): Kevin Scott

Summary

The Bottom Line: Companies that have put a strategic focus on how prices are set, negotiated, and managed have seen up to 10% in incremental revenue. However, these successes haven't come cheap. You must rethink traditional beliefs about pricing and be prepared for at least a year-long commitment when deploying revenue management applications.

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.