Gartner Research

Available to Promise Is Possible in a Demand-Driven World

Published: 26 January 2005

ID: G00184369

Analyst(s): Lora Cecere


Customer prioritization is the basis for order fulfillment and available-to-promise processes: aligning the right inventory with the right customer for the right promise date. For many, customer prioritization is not clear. Allocations are made in isolation, and organizations can't orchestrate available-to-promise processes across supply networks. Here are some tips for designing an available-to-promise process.

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