Gartner Research

Customer Segmentation and Service-Level Differentiation, Part 2: Case Study

Published: 23 February 2004

ID: G00184929

Analyst(s): Laura Preslan , Colin Masson

Summary

Many manufacturing companies are striving to be more customer-centric than product-centric. Developing a customer segmentation strategy and then applying it to distinguish service levels is the starting point. Take some lessons learned from one specialty chemical company that is two years ahead of the competition.

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