Gartner Research

SAPPHIRE 2004: Midmarket Manufacturers See SAP as the Global Answer

Published: 17 May 2004

ID: G00185120

Analyst(s): Kevin Mixer

Summary

SAP's SAPPHIRE conference this year targeted the market segment in which SAP plans to grow the most: the midmarket. SAP's midmarket approach is gaining traction within tier manufacturers because of the reactionary responses to system consolidation efforts. But tomorrow's growth will be fueled by the midmarket's need for better business practices.

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