Published: 11 November 2004
Analyst(s): Eric Newmark, Scott Langdoc
While the Retail industry has become increasingly complex and incredibly competitive, retail pricing technology has not kept pace. To distance themselves from their competitors and remain profitable, retailers need a new model--and new technology solutions based on that model--that enables them to both manage and optimize pricing in a quick, consistent, efficient, and enterprise-wide manner. AMR Research calls this revolutionary approach Retail Lifecycle Price Management (RLPM).
©2021 Gartner, Inc. and/or its affiliates.
All rights reserved.
Gartner is a registered trademark of Gartner, Inc. and its affiliates.
This publication may not be reproduced or distributed in any form without Gartner’s prior written permission.
It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact.
While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information.
Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such.
Your access and use of this publication are governed by Gartner’s Usage Policy.
Gartner prides itself on its reputation for independence and objectivity.
Its research is produced independently by its research organization without input or influence from any third party.
For further information, see
Guiding Principles on Independence and Objectivity.