Published: 11 November 2004
Analyst(s): Eric Newmark, Scott Langdoc
While the Retail industry has become increasingly complex and incredibly competitive, retail pricing technology has not kept pace. To distance themselves from their competitors and remain profitable, retailers need a new model--and new technology solutions based on that model--that enables them to both manage and optimize pricing in a quick, consistent, efficient, and enterprise-wide manner. AMR Research calls this revolutionary approach Retail Lifecycle Price Management (RLPM).
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