Gartner Research

Retail Lifecycle Price Management: Blending Optimization and Execution Modernizes Retail Pricing

Published: 11 November 2004

ID: G00185128

Analyst(s): Eric Newmark, Scott Langdoc


While the Retail industry has become increasingly complex and incredibly competitive, retail pricing technology has not kept pace. To distance themselves from their competitors and remain profitable, retailers need a new model--and new technology solutions based on that model--that enables them to both manage and optimize pricing in a quick, consistent, efficient, and enterprise-wide manner. AMR Research calls this revolutionary approach Retail Lifecycle Price Management (RLPM).

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