Gartner Research

What Is Demand Visibility?

Published: 14 March 2006

ID: G00183096

Analyst(s): Lora Cecere , Roddy Martin

Summary

Demand visibility is an essential component of a demand-driven supply network (DDSN) strategy. In this Report, we define the requirements, detail how these change based on increasing DDSN maturity, and share insights from over 50 companies on how to build systems for demand visibility.

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