Gartner Research

While Most Struggle Justifying RFID Investment, Gillette Finds Its Rallying Cry

Published: 21 May 2003

ID: G00186593

Analyst(s): John Fontanella


Back-of-the-envelope ROI calculations about the value of RFID, based largely on reduced handling and faster throughput, are not enough at this stage for most companies to justify implementation. Implementing RFID now is a risky and expensive endeavor, and its ROI will be realized in years, not months. At AMR Research's recent Retail & Consumer Goods Conference, Jim McLaughlin of Gillette, an early advocate of Auto-ID technologies, discussed what led Gillette to implement RFID.

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