Gartner Research

The Companies Behind the Campbell Soup Curtain: Velosel and IBM

Published: 09 October 2002

ID: G00186964

Analyst(s): Kara Romanow

Summary

Campbell Soup has decided to buck the CPG trend and will pursue data synchronization options that don't include industry exchange Transora. All is public now: Velosel and IBM will help Campbell Soup become UCCnet capable and provide service for full data synchronization capabilities for all of Campbell's retail partners.

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