Published: 19 October 2000
Analyst(s): Janet Suleski
What do you get when you combine 120,000 retail sites, 3 distinct supply chains, a powerful group of brand manufacturers, and a complex web of distributors and jobbers? A perfect opportunity for a trading exchange--at least, that's what Chevron saw when it founded the Chevron Retail Alliance (CRA), the group which has since become the Independent Trading Exchange (ITX) known as RetailersMarketXchange (RMX).
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