Gartner Research

SWOT: Telecom Italia, Cloud Service Positioning and Capabilities for SMBs

Published: 22 April 2010

ID: G00175998

Analyst(s): Mike Spink, Alex Winogradoff, Alessandro Misiti


Offering cloud services is a key way for communications service providers to attract small and midsize businesses, so Telecom Italia is conducting trials. Our analysis of its strengths, weaknesses, opportunities and threats will help it, and other CSPs, sell cloud services to this elusive sector.

Table Of Contents
  • SWOT Analysis
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Implication for Company Being Profiled
    • Targeting the Right Customers
    • Targeting the Right Cloud Services and the Right Channels
    • Market Trials Are Important but Must Result in Stable Products
    • Capitalizing on Core Advantages
  • Company Overview
    • Key Business Facts
  • Methodology

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