Gartner Information Technology Research

Gartner Magic Quadrant for CRM Multichannel Campaign Management


Unica, SAS, Teradata and Oracle are leaders in the MCCM market. Infor CRM Epiphany doesn't meet this year's criteria and refocuses on CRM in its installed base. Portrait Software and Microsoft Dynamics CRM enter the market in the fast-growing software-as-a-service MCCM area.

Published: 13 May 2010

ID: G00200530

Analyst(s): Adam Sarner

Table Of Contents
  • Market Overview
    • Market Definition/Description
  • Inclusion and Exclusion Criteria
    • Added
    • Dropped
  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
  • Leaders
  • Challengers
  • Visionaries
  • Niche Players
  • Vendor Strengths and Cautions
    • Alterian
    • Aprimo
    • ATG
    • Eloqua
    • Marketo
    • Microsoft Dynamics CRM
    • Neolane
    • Oracle (Siebel)
    • Portrait Software
    • Responsys
    • RightNow
    • smartFOCUS
    • SAP
    • SAS
    • Teradata
    • Unica
  • Ability to Execute
  • Completeness of Vision

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