Gartner Research

Principles of Information Valuation

Published: 02 June 2010

ID: G00174111

Analyst(s): Whit Andrews , Debra Logan


Gartner describes how businesses should assess information as a value-creating asset. The guidelines may be used to address internal stakeholders in a stand-alone project or as part of a larger enterprise information management initiative.

Table Of Contents
  • Overview


  • Information Is a Strategic Asset
    • Strategic Information Management Is Driven by Opportunities
    • Prioritize Information at the Enterprise Level
    • Ensure the Right Information Is Being Managed With Enterprise Information Architecture Definitions
  • Six Characteristics That Help Determine Information Value
    • So Much Information Exists That You Cannot Value It Without Categorizing It
    • Valuable Information Is Scarce and Difficult to Obtain
    • Storing Information Results in Significant Cost
    • Finding Information Is Not Simple, and Never Will Be
    • We Don't Know What Information We Might Lack, But Must Have a Means of Deciding When to Stop Looking
    • Our Ability to Process Information Is Limited
  • The Four Principles of Information Valuation in Business
    • First Principle: Aggregates Are Generally More Useful Than Single Instances (Corollary: Single Instances Are a Source of Unpredictable Risk)
    • Second Principle: Teams Are More Productive Than Individuals; Treat Team Sources of Information Accordingly
    • Third Principle: It's About Impact
    • Fourth Principle: The Temporal Context Is Elementary and Primary
  • How to Implement Information Valuation
    • Accept That Some Legacy Information May Need to Be Deleted
    • Ask the Right Questions About What Is Left
    • Address Information Quality Problems
  • Conclusion

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