Gartner Research

SWOT: Acer, PC Business, China

Published: 22 June 2010

ID: G00200933

Analyst(s): Simon Ye, Ranjit Atwal , Tracy Tsai


With China representing 18% of worldwide PC sales, Acer will need to get China right if it is to reach its goal of becoming No. 1 by the end of 2010. This SWOT analysis examines the strengths, weaknesses, opportunities and threats facing Acer's PC business in China and their implications.

Table Of Contents
  • SWOT Analysis
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Implications for Acer
    • Strengthen Product Strategies
    • Build Brand Image Based on Different Value Propositions
    • Time Is Needed to Catch Up
    • Challenges of a Different Operation Model
    • If Increased Investments Do Not Expand Volume, the Company's Operating Margin Will Suffer
  • Company Overview
    • Key Facts
    • Financial Performance
  • Methodology
  • Definitions

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