Gartner Research

Marketing Service Provider Capabilities in Retail

Published: 28 June 2010

ID: G00201126

Analyst(s): Gale Daikoku

Summary

Executing retail CRM capabilities remains a top priority for many retailers. This research provides an overview of marketing service providers for very large retailers.

Table Of Contents
  • Overview
  • Retail CRM and the Customer Engagement Journey
  • When a Retailer Should Consider an MSP
  • Companies Included in This Research
    • Acxiom
    • Affinity Solutions
    • Brierley+Partners
    • Carlson Marketing
    • dunnhumby
    • Epsilon
    • Equifax Marketing Services
    • Merkle
    • Vesdia
    • VRMS
    • You Technology
  • Recommendations

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