Gartner Information Technology Research

Gartner Magic Quadrant for Social CRM


Gartner's first Magic Quadrant for Social CRM responds to the growing interest and investment in social applications to support sales, marketing and customer service business processes. Social CRM application spending will grow at a faster rate than traditional CRM spending.

Published: 29 June 2010

ID: G00201531

Analyst(s): Adam Sarner , Ed Thompson , Jeffrey Mann, Michael Dunne, Jim Davies , Chris Fletcher, Gene Alvarez , Gareth Herschel , Michael Maoz

Table Of Contents
  • Market Overview
    • Market Definition/Description
  • Inclusion and Exclusion Criteria
  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
  • Leaders
  • Challengers
  • Visionaries
  • Niche Players
  • Vendor Strengths and Cautions
    • Bazaarvoice
    • Demand Media
    • Globalpark
    • InsideView
    • Jive Software
    • KickApps
    • Leverage Software
    • Lithium
    • LiveWorld
    • Mzinga
    • Nielsen BuzzMetrics
    • Oracle CRM On Demand
    • Overtone
    • Radian6
    • RightNow
    • Thomson Reuters-Hubbard One
    • Visible Technologies
    • Vovici
  • Ability to Execute
  • Completeness of Vision

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