Gartner Research

Effective Communications: Lead Through Storytelling

Published: 12 July 2010

ID: G00201635

Analyst(s): Militza Basualdo , Heather Colella

Summary

Trying to engage a team? Looking to lead the organization in a new way? Interested in building commitment? Use storytelling as a tool to improve organizational effectiveness. Read on to learn more about how to tell a compelling story.

Table Of Contents
  • Overview

Analysis

  • Why Use Storytelling?
  • When to Use Storytelling
  • How to Develop a Story
  • Storytelling in Action
  • Key Considerations for Effective Storytelling

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