Gartner Research

Content Reuse: DITA, XML, and Other Ways to Keep from Reinventing the Content

Published: 06 December 2007

ID: G00203383

Analyst(s): Guy Creese

Summary

Enterprises must reuse digital content, recombining it in different ways for different audiences. Otherwise, they're duplicating work, creating inconsistent documentation, and making readers wade through irrelevant information. This overview by Senior Analyst Guy Creese discusses technologies such as Extensible Markup Language (XML), Darwin Information Typing Architecture (DITA), XML Query (XQuery), and search as ways to turn this "write once, generate many different views" goal into reality. Enterprises that generate higher quality information at a lower cost than competitors will ultimately prevail, and content reuse is key in reaching that goal.

Table Of Contents

Synopsis

Analysis

  • What Is Content Reuse?
  • Why Is Content Reuse Important?
    • Decreases Costs: Lowers Creation and Delivery Costs
    • Improves Accuracy: Increases Content Accuracy and Consistency
    • Increases Agility: Supports Faster Content Repackaging
    • Decreases Noise: Delivers Only Necessary Information
  • Content Reuse Has Been Done Before: With SQL and SOA
    • A Replay of SQL: Just 20 Years Later
    • Service Oriented Architectures
  • An Excellent Example of Content Reuse: DITA
  • Content Reuse Drivers
    • Increasing Number of Delivery Channels
    • Increasing Number of Content Creators
    • Increasing Awareness of Different Content Consumer Types
  • Content Reuse Enablers
    • XML and Affiliated Standards
    • Standardized Ontologies and Taxonomies
    • Improved Search
  • Examples of Content Reuse
    • Cross-Media Examples
    • Media Type Examples
  • Business Requirements for Content Reuse
    • Ability to Split the Content into Logical Chunks
    • Ability to Find Existing Content
    • Diversity of Content Delivery Channels and/or Consumers
  • Organizational Requirements for Content Reuse
    • Working to “Chunk” Content
    • Adopting a Standard Ontology and Writing Style
    • Agreeing to Use a Common Content Creation Standard
  • Market Analysis
    • Market Sectors
  • Recommendations
    • Embrace XML
    • Understand Audiences
    • “Componentize” Content
    • Standardize Ontologies
    • Standardize the Writing Style
    • Standardize Maps
    • Improve Findability
    • Educate Workers on the Benefits
    • Start with a Pilot

The Details

  • History of Content Reuse
    • Print Content Reuse
    • Digital Content Reuse
    • The Current State
  • XML
  • Three Major XML Standards for Technical Documentation
    • S1000D
    • DocBook
    • Darwin Information Typing Architecture
  • Two Major XML Standards for Documents: ODF and Open XML
    • Open Document Format
    • Office Open XML
  • XQuery
  • Ontologies, Taxonomies, and a Common Understanding
  • Search and Findability
  • Microformats

Conclusion

Notes

Related Research and Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Log In

Become a client

Learn how to access this content as a Gartner client.

Learn More