Published: 24 January 2008
Analyst(s): Craig Roth
Globalization and localization issues are becoming increasingly important for content authors and owners due to market expansion needs and cultural sensitivities. Accordingly, the multilingual and multicultural nature of customers, constituents, employees, and partners is driving the adoption of strategic approaches for managing translated content, delegating localization to regional content owners, and handling workflow with translation providers. In this report, Collaboration and Content Strategies Service Director Craig Roth describes the drivers, technology, and processes needed to strategically address globalization and localization within the enterprise content management process.
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