Published: 24 January 2008
Analyst(s): Craig Roth
Globalization and localization issues are becoming increasingly important for content authors and owners due to market expansion needs and cultural sensitivities. Accordingly, the multilingual and multicultural nature of customers, constituents, employees, and partners is driving the adoption of strategic approaches for managing translated content, delegating localization to regional content owners, and handling workflow with translation providers. In this report, Collaboration and Content Strategies Service Director Craig Roth describes the drivers, technology, and processes needed to strategically address globalization and localization within the enterprise content management process.
Related Research and Recommended Reading
©2019 Gartner, Inc. and/or its affiliates.
All rights reserved.
Gartner is a registered trademark of Gartner, Inc. and its affiliates.
This publication may not be reproduced or distributed in any form without Gartner’s prior written permission.
It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact.
While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information.
Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such.
Your access and use of this publication are governed by Gartner’s Usage Policy.
Gartner prides itself on its reputation for independence and objectivity.
Its research is produced independently by its research organization without input or influence from any third party.
For further information, see
Guiding Principles on Independence and Objectivity.