Gartner Research

ECM for Translation and Localization: Raising IT's Globalization Fluency

Published: 24 January 2008

ID: G00203430

Analyst(s): Craig Roth

Summary

Globalization and localization issues are becoming increasingly important for content authors and owners due to market expansion needs and cultural sensitivities. Accordingly, the multilingual and multicultural nature of customers, constituents, employees, and partners is driving the adoption of strategic approaches for managing translated content, delegating localization to regional content owners, and handling workflow with translation providers. In this report, Collaboration and Content Strategies Service Director Craig Roth describes the drivers, technology, and processes needed to strategically address globalization and localization within the enterprise content management process.

Table Of Contents

Synopsis

Analysis

  • The Globalization Perfect Storm
  • ECM and Globalization Drivers
    • Increased Complexity
    • Poor Governance
    • Timing and Responsiveness
    • Safeguarding Brand Image
    • Containing or Reducing Costs
    • Improving Consistency
  • Enablers of Content Globalization
    • XML, Standards, and Metadata
    • Component-Oriented Content
  • Market Impact
    • Vendor Segmentation: The Content Globalization Value Chain
  • Buyer Segmentation
    • Industry Segmentation
    • Role Segmentation
  • Recommendations
    • Establish Business and IT Communication Regarding Globalization
    • Move Localization from the End of the Content Process to the Beginning
    • Architect a Multilingual Content Production Chain
    • Determine Content Globalization Maturity
    • Keep Costs Low by Planning Ahead
    • Look Beyond Paragraph Text when Planning Localization
    • Build Globalization into the ECM Process
  • Challenge Globalization Stakeholders on Key Issues
    • Website Owners
    • Architects
    • System Architects
    • Information Architects
    • Web Designers
    • IT Product Evaluators

The Details

  • Globalization Terms
    • Globalization (aka “g11n”)
    • Localization (aka “L10n”)
    • Internationalization (aka “i18n”)
    • Transliteration (aka “t13n”)
    • GILT
  • Website Language Selection Methods
  • Code Internationalization
  • Other Standards
    • DITA
    • Internationalization Tag Set
    • ISO 8601 Date Formats
    • Translation Memory eXchange
    • Unicode
    • XLIFF
  • Linguistic Issues for Localized Content
    • Ethnologue: A Catalog of Linguistic Diversity
    • Geopolitical Shifts and Language Usage
    • Dialects
  • Illustrative Vendor Globalization Approaches
    • Astoria Software
    • Day Software
    • EMC
    • IBM
    • Idiom Technologies
    • Lionbridge Technologies
    • Microsoft
    • Oracle
    • Sajan
    • SDL
    • Vignette
    • XyEnterprise

Conclusion

Notes

Related Research and Recommended Reading

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