Gartner Research

Transforming Communication Channels: RSS Within the Enterprise

Published: 11 March 2008

ID: G00203479

Analyst(s): Mike Gotta


Really Simple Syndication (RSS) has become popular in the consumer market as a means to publish, track, and consume a wide variety of content and rich media. In this Collaboration and Content Strategies overview, Burton Group Principal Analyst Mike Gotta explores how Extensible Markup Language (XML) feeds such as RSS are emerging within the enterprise as a means to supplement or replace other methods of communicating information (e.g., e-mail). Also included in this overview are analyses of critical issues that decision makers must examine to ensure business benefits, user acceptance, and alignment with collaboration and content infrastructure.

Table Of Contents



  • “What We've Got Here Is Failure to Communicate . . .”
    • Pub/Sub and Communication Context Zones
    • RSS, Pub/Sub Models, and Communication Context Zones
  • Market Analysis
    • Push Hype Redux
    • Enterprise Options for RSS
    • The Bigger Picture
  • Benefits and Risks of Pub/Sub and RSS
    • Benefits
    • Risks
  • Recommendations
    • Define a Business Case and an Adoption Plan
    • Develop Policies, Guidelines, and Best Practices
    • Incorporate a Pub/Sub Model into Enterprise Architecture Efforts for Communication, Content, and Collaboration
    • Identify Pilot Projects
    • Pay Attention to the Details
    • Support a Variety of User-Experience Models

The Details

  • RSS: What's Old Is New Again
    • History
    • RSS Basics
  • Communication Context Zones
    • Adapting Information Delivery by Context
    • Adapting Communication Channels by Context
    • Attention, Focus, and Iteration Cycle
    • Pace Layering
    • Publish and Subscribe
  • Vendors
  • Vendor Landscape
    • Superplatform Vendors: Microsoft
    • Superplatform Vendors: IBM
    • Specialty Vendors: Attensa, KnowNow, and NewsGator Technologies



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