Gartner Research

The BI Iceberg: It's What's Beneath the Surface That Matters

Published: 28 October 2009

ID: G00203798

Analyst(s): Noreen Kendle


Organizations continue to struggle to navigate the business intelligence (BI) iceberg. They have been so focused on what's above the waterline--the tools-technologies--that they have failed to notice what's below: the data. Many BI initiatives have run amuck and are sinking in an ocean of undermanaged, poor-quality, disparate data. A data approach is needed to successfully navigate around the BI iceberg. In this overview, Burton Group Analyst Noreen Kendle gives an in-depth look at BI data and describes an approach that can help organizations transform their data into true BI.

Table Of Contents

Summary of Findings


  • The BI Iceberg
    • Hitting the BI Iceberg
    • The BI Challenges
  • Business Intelligence
    • History of Analytics/BI
    • BI Landscape
  • What's Below the Surface: The BI Data
    • Organizations and Data
    • BI Data
  • A Data Approach to BI
    • Systems Thinking
    • Business-Driven Data Integration
    • Business Data Integrity
    • Data-Driven BI Design
  • Recommendations
    • Get Back to the Business Meaning of Data
    • Adopt Systems Thinking
    • Don't Be Naive About Data
    • Don't Hide Data Problems
    • Get the Data Right First
    • Understand the Nature of Analytics
    • Understand the Difference Between Operational and BI Functionality
    • Understand What's Important to BI Data Design
    • Avoid the Temptation of Tool-Technology Hype
    • Architect BI Holistically, and Implement It Incrementally

The Details

  • Data Processing History
    • 1950's
    • 1960's
    • 1970's
    • 1980's
    • 1990's
    • 2000's
    • Data Technology Timeline
  • Operational vs. BI Analytical
  • Business Data Taxonomy
    • Foundational Data
    • Operational Data
    • Informational Data
  • History Data
    • Data Life Span and History
  • Dimensional Design



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