Gartner Research

Digital Signage: The Network Effect

Published: 20 May 2010

ID: G00203955

Analyst(s): Mark Cortner


The evolution of multicast technology to new, network-based digital media technologies is attracting the attention of many enterprises. With new digital signage systems, businesses can utilize digital multimedia content to cost-effectively improve customer interactions and facilitate communications. The systems include editors for the creation of multimedia content, content management functions that control the delivery of digital multimedia over the enterprise's data network, media player functions that provide an interface to the media displays, and the display function. In this quick start document, Senior Analyst Mark Cortner examines the architectural components of digital signage solutions and their relationship with enterprise networks.

Table Of Contents

Business Context

Brief Introduction

Position Statement

  • Digital Multimedia a Key Component to UC Vendor Strategies
  • Initial Digital Multimedia Application: Digital Signage
  • Network Requirements Vary by Type and Format of Content
  • B2C Applications Drive Initial Investment

Further Information

Revision History

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