Gartner Research

Hype Cycle for Retail Technologies, 2010

Published: 26 July 2010

ID: G00201570

Analyst(s): Miriam Burt


The 2010 Hype Cycle for Retail Technologies reflects a slow return to growth for the industry and a mood of cautious optimism. Retailers can use this Hype Cycle as a bellwether for what is happening in the retail market and as a guide to investments in technology.

Table Of Contents
  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Augmented Reality Applications
    • E-Paper Signage
    • Real-Time Store-Monitoring Platform
    • Retail Mobile Commerce (Transactional)
    • Multichannel Feedback Management
    • Multichannel Retail Enterprise Content Management
    • Real-Time Customer Offer Engines
  • At the Peak
    • Integrated Demand and Replenishment Planning
    • Mobile Coupons
    • Social Software for Retail Employee Collaboration
    • Multichannel Loyalty
    • Retail Real Estate Portfolio Management
    • Biometrics for Time and Attendance
    • Public Social Networks in Retail
    • Retail Mobile Phone Payment
    • Retail Mobile Sites and Apps (Nontransactional)
    • Microblogging
    • Next-Generation Retail OSs for POS
    • Video and Rich Media for E-Commerce
    • Multichannel Order Fulfillment
    • Store Replenishment Optimization
    • Web Experience Analytics
    • Java-Based POS Software
    • Store-Based E-Recruitment
  • Sliding Into the Trough
    • Multichannel Order Management
    • E-Coupons
    • Online Product Recommendation Engines
    • In-Store Self-Service: Customer-Facing Applications
    • Master Data Management for Retail
    • Time and Labor Optimization
    • Contactless Payments
    • Store Task Management
    • RFID (Item)
    • Customer-Centric Merchandising
    • Retail Biometric Payments
    • Retail Digital Signage
    • RFID (Asset)
    • RFID (Case/Pallet)
    • LCD-Based ESLs
    • Merchandise and Category Optimization
  • Climbing the Slope
    • Community Reviews
    • Mobile POS
    • Unified Price, Promotion and Markdown Optimization
    • Self-Check-Out
  • Entering the Plateau
    • In-Store Applications: Employee-Facing
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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