Gartner Research

Hype Cycle for Data and Application Security, 2010

Published: 26 July 2010

ID: G00201373

Analyst(s): Jay Heiser


Enterprise boundaries continue to blur as data is shared across the Internet between partner organizations and unmanaged endpoints, increasing concerns about data leakage and manipulation. This is encouraging greater use of application layer and data layer security controls.

Table Of Contents
  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Mobile Fraud Detection
    • Interoperable Storage Encryption
    • Time-Stamping Services
    • Digital Watermarking
    • Spreadsheet Control
    • Data Wiping and Destruction
    • Redaction Tools
    • Data Center Storage Encryption
    • Software Composition Analysis
  • At the Peak
    • Metadata Stripping
    • Application Integration and Infrastructure Appliances
    • Managed File Transfer
    • Tokenization
    • Device Control
    • Enterprise Key Management
  • Sliding Into the Trough
    • Content-Aware Data Loss Prevention
    • Fraud Detection
    • Database Activity Monitoring (DAM)
    • Application Control
    • Application Hardening and Shielding
    • Mobile Data Protection
    • Data Masking
    • Enterprise Digital Rights Management
    • E-Mail Encryption
    • Static Application Security Testing
    • Trusted Portable Storage Security
    • Storage Tape Encryption
    • Digital Signature
  • Climbing the Slope
    • Content-Aware DLP for E-Mail
    • Database Encryption
    • Web Application Firewalls
    • Dynamic Application Security Testing
    • E-Signatures
    • SIEM
    • Database Vulnerability Scanners
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.