Gartner Research

Hype Cycle for Banking and Investment Services Customer Acquisition and Retention, 2010

Published: 30 July 2010

ID: G00205101

Analyst(s): Alistair Newton


The global economic outlook remains volatile, and banks need to refocus on revenue and balance sheet repair. Hence, they'll be appraising technologies that focus on their customers and that improve their organizations' ability to serve their customers' needs.

Table Of Contents
  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off The Hype Cycle
  • On the Rise
    • Open-Access Commercial Online Banking Portal
    • Preapproved SMS Mobile-Loan Technology
    • Widget-Based Internet Banking Applications
    • Centralized Customer Preference Profile for Retail Banks
  • At the Peak
    • Enterprise Mobile Financial Services Solutions
    • Mobile Retail Stock Trading (U.S.)
    • Financial Social Networks
    • Self-Service Applications for Commercial Customers
  • Sliding Into the Trough
    • Mobile Consumer Banking (U.S.)
    • Financial Services Portal
  • Climbing the Slope
    • Mobile Consumer Banking (Western and Northern Europe)
    • Footfall Analysis
    • Mobile Consumer Banking (Asia and Latin America)
    • Branch Queue Management
    • Mobile Devices in Bank Branches
    • Mobile Consumer Banking Solutions for Emerging and Developing Financial Services Markets
    • Advanced ATMs and Kiosks
    • Remote Advice in Bank Branches
  • Entering the Plateau
    • Remote Deposit and Payment Capture
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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