Gartner Research

SWOT: Tencent, China

Published: 19 August 2010

ID: G00205426

Analyst(s): Sandy Shen


Tencent, the company behind China's QQ IM service, has been the most successful social-networking company in terms of user base and revenue generation. Its strong brand and presence in the consumer market are key assets, but will also present challenges as Tencent tries to enter new markets.

Table Of Contents
  • SWOT Analysis
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Implication for Tencent
    • Strong Core Business
    • Weak Security Can Backfire
    • Enterprise Market Opportunity Is Unlikely
    • Risks Spreading Itself too Thin
  • Company Overview
  • Methodology

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