Gartner Research

SWOT: Tencent, China

Published: 19 August 2010

ID: G00205426

Analyst(s): Sandy Shen

Summary

Tencent, the company behind China's QQ IM service, has been the most successful social-networking company in terms of user base and revenue generation. Its strong brand and presence in the consumer market are key assets, but will also present challenges as Tencent tries to enter new markets.

Table Of Contents
  • SWOT Analysis
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Implication for Tencent
    • Strong Core Business
    • Weak Security Can Backfire
    • Enterprise Market Opportunity Is Unlikely
    • Risks Spreading Itself too Thin
  • Company Overview
  • Methodology

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.