Gartner Research

Introducing Pattern-Based Strategy for IT Professionals

Published: 20 August 2010

ID: G00206328

Analyst(s): Chris Howard


Pattern-based strategy (PBS) is a framework for adjusting enterprise business models and operations. It comprises a cycle of seek, model, and adapt in which weak signals are assessed for their risk or reward to the business, and, when warranted, lead to adaptation. In this management initiative document, Vice President and Chief of Research Chris Howard traces the impact of PBS on IT architecture, infrastructure, and practices.

Table Of Contents



  • An Overview of PBS
    • “Would You Like an HDTV with That Red Washing Machine?”
    • The Value of PBS for IT
    • From Push to Pull
  • Absorbing Change: A Platform for PBS
    • Data Management
    • Social Media
    • Agile Development
    • Simulation and Prototyping
    • Service Orientation
    • Process Orientation and Rules
    • The Dynamic Data Center
  • Recommendations
    • Determine Sources of Data
    • Recognize and Address Issues of Bias
    • Iterate


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