Gartner Research

Supply Chain Strategy for High-Tech Manufacturers: The Handbook for Becoming Demand Driven

Published: 02 September 2010

ID: G00206132

Analyst(s): Matthew Davis, Allen Johnson


Demand-driven companies sense market demands and align product innovation and supply chain capabilities to shape purchase decisions. This handbook provides high-tech companies with a framework for becoming demand driven, highlights case successes and gives guidance on execution.

Table Of Contents
  • Overview
  • Synchronized Demand, Product and Supply
    • Demand-Driven Value Networks
    • The Importance of Recognizing Cycles and Synchronization Points
    • The Four Maturity Stages of the Demand-Driven Journey
  • Four Key DDVN Strategies for High Tech
    • Become Market Driven
    • Drive Innovation Into Products and Services
    • Orchestrate the Demand-Driven Response
    • Build Value Into Supply Networks
    • Take-aways From Four DDVN Strategies
  • The Value Creation Cycle
    • Submarines, Bats and the Supply Chain
    • Sensing Demand
    • Shaping Demand
    • Applying Sensing and Shaping to the Supply Chain
  • A Call to Action: Technology, Process and People ... and People
    • Technology to Run the Business
    • Technology to Grow the Business
    • The DDVN Process Is No Secret
    • It's All About the People
  • Go Forth and Orchestrate
  • Related Research

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