Gartner Research

Demand Forecasting: Getting to a Single View of Consumer Demand

Published: 15 September 2010

ID: G00206566

Analyst(s): Mike Griswold

Summary

Because they recognize the need and value of having a single view of consumer demand, demand-driven retailers structure their processes, organizations and metrics accordingly.

Table Of Contents
  • Overview
  • Forecasting Needs and Priorities Vary by Retail Segment
    • The Take-Away
  • Successful Demand-Forecasting Initiatives Require Solid Foundational Data
    • The Take-Away
  • If You Like Your Data, Consider Attribute-Based Forecasting
    • The Take-Away
  • How to Know If Your Company's Any Good at Forecasting
    • The Take-Away
  • Demand-Planning Centralization Develops Competencies and Promotes Efficiencies
    • The Take-Away
  • Predict Your Future

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