Gartner Research

MDM 'Primer': How to Define Master Data and Related Data in Your Organization

Published: 21 September 2010

ID: G00201678

Analyst(s): Andrew White


MDM program managers and leaders need to ensure a shared understanding of what defines master data across the organization. MDM programs will not go very far without this. If your organization plans to adopt MDM, you need this "primer" to help you define master data across business and IT.

Table Of Contents
  • Overview

What You Need to Know


  • Context
  • Analysis
  • What Is Master Data?
  • How Master Data Changes — Enrichment
  • How Master Data Is Used in Applications — Augmentation
  • Changing Definitions of Master Data
  • Key Facts

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