Gartner Research

Market Insight: The Impact of Cloud Computing on Technology Providers in Media

Published: 24 September 2010

ID: G00206048

Analyst(s): Venecia Liu


The media industry leads in its adoption of cloud services and plans to migrate to technology as a service through year-end 2012. Technology providers need to position cloud-computing services specifically targeted to the attributes of this industry, if they hope to succeed in this market.

Table Of Contents
  • Overview


  • Industry Drivers for Cloud Adoption
    • The Impact on Vendor Product Managers or Vendor Marketing Executives for Drivers of Cloud Adoption
  • Industry Inhibitors to Cloud Deployment
    • The Impact on Vendor Product Managers or Vendor-Marketing Executives of Inhibitors to Cloud Deployment
  • Near-Term and Long-Term Opportunities for Cloud Computing in Media
    • The Impact on Vendor Product Managers or Vendor Marketing Executives on Near- and Longer-Term Opportunities for Cloud Computing in Media


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