Gartner Research

Marketing Essentials: How to Score Your Messaging for Customer Centricity

Published: 27 September 2010

ID: G00206819

Analyst(s): Richard Fouts


You may think your marketing is customer-centric, but a quick test may reveal otherwise. This research features a tool to help you quickly score your marketing copy for customer centricity and offers guidance and direction, if you need to turn things around.

Table Of Contents
  • Overview
  • Introduction
    • Challenge
    • Implication
  • Background and Context
  • Best Practice
    • Step 1: Score Your Communications for Customer Centricity
    • Step 2. Conduct First Aid on Your Messaging Now
    • Step 3: Dig Into Fundamental Issues of Your Communications Culture
  • Bringing the Steps Together
  • Conclusion

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