Gartner Information Technology Research

Gartner Magic Quadrant for Master Data Management of Customer Data


Demand for MDM of customer data solutions continues to grow, and organizations can leverage increasingly mature capabilities. But there is still more to do, and the vendor picture continues to change, due to acquisitions, plans for new products and changes in positioning.

Published: 04 October 2010

ID: G00206031

Analyst(s): John Radcliffe

Table Of Contents

What You Need to Know

Magic Quadrant

  • Market Overview
    • Market Definition/Description
  • Inclusion and Exclusion Criteria
    • Added
    • Dropped
  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
  • Leaders
  • Challengers
  • Visionaries
  • Niche Players
  • Vendor Strengths and Cautions
    • D&B Purisma
    • DataFlux
    • IBM (Initiate MDS)
    • IBM (MDM Server)
    • Informatica
    • Oracle (CDH)
    • Oracle (Siebel UCM)
    • SAP
    • Tibco Software
    • VisionWare

Recommended Reading

  • Ability to Execute
  • Completeness of Vision

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.