Gartner Research

The 10 Myths and Realities of Master Data Management

Published: 08 October 2010

ID: G00200387

Analyst(s): Andrew White


This research highlights the fatal flaws in master data management programs and highlights how to avoid them. By avoiding these fatal flaws, an MDM initiative has a much greater chance of success.

Table Of Contents
  • Overview
  • Myth 1: MDM Is About Implementing a Technology
  • Myth 2: MDM Is a Project
  • Myth 3: We Don't Need MDM; We Have an Enterprise Data Warehouse (EDW)
  • Myth 4: Implementing ERP Means You Don't Need MDM
  • Myth 5: MDM Is for Large, Complex Enterprises Only
  • Myth 6: Metadata Is "the" Key to MDM
  • Myth 7: MDM Is an IT Effort
  • Myth 8: MDM Is Just Too Big to Do
  • Myth 9: MDM Is Separate to Data Governance and Data Quality
  • Myth 10: It Doesn't Matter Which MDM Technology Vendor You Use — They All "Do" MDM

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