Gartner Research

Magic Quadrant for Enterprise Marketing Management

Published: 14 October 2010

ID: G00206934

Analyst(s): Adam Sarner , Kimberly Collins

Summary

There are no Leaders or Challengers in this Magic Quadrant, as the recession had buyers focused on tactical areas of marketing and not on the EMM platform for much of 2009. However, if market momentum continues to increase during the next 12 months, we could see one or two Leaders emerge by 2011.

Table Of Contents
  • Market Overview
    • Market Definition/Description
  • Inclusion and Exclusion Criteria
    • Added
    • Dropped
  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
  • Leaders
  • Challengers
  • Visionaries
  • Niche Players
  • Vendor Strengths and Cautions
    • Alterian
    • Aprimo
    • Oracle (Siebel)
    • SAP
    • SAS
    • Teradata
    • Unica (IBM)
  • Ability to Execute
  • Completeness of Vision

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