Gartner Research

Employee Retention: Techniques That Work

Published: 01 February 2008

ID: G00207632

Analyst(s): Diane Berry , Andrew R. Walker


Too often, retention programs are force fitted back to the needs of workforce members. This approach of throwing together an unbalanced collection of cookie-cutter retention techniques usually delivers a poor return on investment. The right retention package is one that integrates differences in the needs of people with their skills contribution and life stage. In this report, a starting point for building a retention package is presented that looks at what psychologist Abraham Maslow called extrinsic and intrinsic satisfiers. Next, for today's increasingly complex and demographically diverse workforce, the report explores in-depth program design that uses performance, rewards potential and demographic analysis to encourage self selection of benefits and intrinsic satisfaction.

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