Gartner Research

Using Gartner's Segmentation Model for Mobile and Client Computing

Published: 25 October 2010

ID: G00207330

Analyst(s): Brian Gammage , Monica Basso

Summary

Gartner's user segmentation model helps organizations identify the functional and business requirements for different user types, and maps them to the technical capabilities of devices, connectivity, application delivery models and architectural approaches.

Table Of Contents
  • Overview
  • Background
  • Get Acquainted With the Gartner Segmentation Model
    • Four Segmentation Parameters
    • Values of Segmentation Parameters
    • User Requirements: Job Roles and User Profiles
    • Technical Capabilities: Tools and Packages
  • Explore the Library of Job Role Templates
    • Occupational Classifications
    • Applying the User Requirement Templates
    • User Template Definitions
  • Build and Review User Profiles
    • Combining Job Role Requirements
    • Recommended Combinations
  • Explore the Library of Technical Capability Templates
    • Mobile- and Client-Computing Devices
    • Platform (OS) Architectures
    • Application Architectures (Delivery Models)
    • Applications
  • Define User Tools
    • Combining Architectures/Delivery Models and Devices
    • Combining Architectures and Application Delivery Models
    • Verifying That User Tools Support Applications
  • Build Packages
    • Combining User Tools
  • Match User Profiles to Packages
    • Using Graphics to Match User Profiles to Packages

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