Published: 01 November 2010
Analyst(s): Jane Barrett, Michael Uskert
Summary Demand is more volatile and variable than ever, and customer buying patterns are shorter term and more erratic. Demand shaping is at full throttle, as commercial teams push to make their numbers. This creates a perfect storm, requiring extreme agility in environments that often have long lead times. Never before has the need for mature S&OP been more important.
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